AI Insights · Timothy · April 2023
Top 5 Consumer Finance Apps in Turkey Q1 2023: Performance Insights
Discover the performance trends of the top 5 consumer finance apps in Turkey for Q1 2023, including downloads and active user metrics.
In the first quarter of 2023, the top consumer finance apps in Turkey exhibited varied performance trends across downloads and active users. Here’s a closer look at each app's performance based on data from Sensor Tower.
Akbank saw a fluctuating trend in weekly downloads, starting the quarter with 201K downloads and peaking at 362K in the week of January 9. The quarter ended with a notable rise to 313K downloads. Active users for Akbank varied, beginning at 4.4M and peaking at 4.8M in the last week of January before stabilizing around 4.6M towards the end of March.
Ziraat Mobil experienced steady download figures, ranging from 151K to 279K throughout the quarter. Active users showed slight fluctuations, maintaining around 11.7M to 12.3M users. The highest activity was observed in the last week of December with 12.4M users.
The Yapı Kredi Mobile - SuperApp also displayed consistent download numbers, peaking at 165K in the last week of March. Active users ranged from 5.3M to 6.1M, with a notable peak of 6M in late January and a steady presence around 5.9M towards the end of the quarter.
Garanti BBVA Mobile had weekly downloads fluctuating between 92K and 151K. Active users ranged from 6.9M to 7.8M, with a peak in the first week of January at 7.9M and a gradual decrease to 7.2M by the end of March.
Lastly, İşCep maintained a stable download rate, with weekly figures spanning from 85K to 139K. Active user metrics showed a slight decline from 5.5M in late December to around 5.3M by the end of March.
For more detailed insights and analysis, visit Sensor Tower.
